The NFL came down hard on Indianapolis Colts guard Quenton Nelson, as Roger Goodell’s office handed the rookie a hefty fine for the way he used his helmet during a hit he made on Jacksonville Jaguars safety Barry Church last Sunday that went viral on social media.

According to Adam Schefter of ESPN, Nelson’s hit will set the first-year pro nearly $30,000 back.

Colts got so much attention for Quenton Nelson’s screaming block vs. Jacksonville – see Twitter – that the NFL fined Indianapolis’ first-round pick $26,739 for leading with his helmet, per source. Nelson is appealing the fine from the play on which no penalty was called.

However, the viral clip that the NFL based their decision on apparently didn’t accurately tell what actually happened during that play, per ESPN.

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The viral video was actually a combination of multiple plays, a team spokesman said earlier this week.

The Colts had taken the audio of Nelson screaming from another play and added it to the play where the No. 6 pick in this year's draft pulled and flattened Jacksonville Jaguarssafety Barry Church into the ground on a Marlon Mack run. The scream came from a play where Nelson was acting as a decoy on an Andrew Luckbootleg.

The Colts went on to win the Jags game, 29-26, thus extending Indianapolis’ unbeaten streak to three games.