The Dallas Cowboys were finally able to reach an agreement with Ezekiel Elliott on Wednesday. On Thursday, Jerry Jones created a “Zeke Who?” shirt for Elliott to wear off of the field.
The “Zeke Who?” statement comes from earlier in training camp when Jones exclaimed those words when asked about his running back. At the time, those words weren't well-received by Elliott and his camp.
Elliott was keeping his distance from the team in hopes of landing a long-term deal that would make him the highest-paid running back in the NFL. Above all, Elliott essentially went to Cabo to (have a vacation) workout and was ultimately able to get what he wanted.
On Wednesday morning, Dallas ended the madness by signing the All-Pro rusher to a lucrative six-year extension that is worth $90 million. The extension also includes $50 million in guaranteed money.
Jones can now say he's signed two of his All-Pro running backs to long-term extensions following a holdout. The last time it happened, Dallas signed Emmitt Smith and the team went on to win the Super Bowl.
The Cowboys can take a brief sigh of relief after getting their featured running back paid, but they still need to get deals for Dak Prescott, Amari Cooper, and Byron Jones done. Considering the amount of money they've spent on Elliott, La'el Collins, and Jaylon Smith, Dallas may have to cut ties with one of those players.
After watching Jones create the “Zeke Who?” t-shirt, it goes to show that Jones can create a business opportunity out of any situation.
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