Report: Ball family has discussions about folding Big Baller Brand
When the Los Angeles Lakers took Lonzo Ball with the No. 2 overall pick in the 2017 NBA Draft, it was supposed to represent the beginning of a media empire for the Big Baller Brand.
Instead, the company has essentially become a laughingstock, and now, the brand is considering folding entirely, according to Ramona Shelburne of ESPN. This comes after Ball severed ties with BBB co-founder Alan Foster, plus mounting evidence that the youngster is making the move to Nike.
Ball has not exactly had a great run over his first two seasons in the league, as he has played in just 92 games combined thus far.
Prior to being lost for the season due to an ankle injury this year, Ball was averaging 9.9 points, 5.4 assists, 5.3 rebounds and 1.5 steals over 30.3 minutes per game while shooting 40.6 percent from the floor, 32.9 percent from 3-point range and an abysmal 41.7 percent from the free-throw line.
The 21-year-old, who played his collegiate basketball at UCLA, was likened to Jason Kidd by some when he first entered the league, and while he has shown flashes of potential, there has been more bad than good with Ball two years into his career.
He played in 52 games during his rookie campaign before bowing out with a knee injury that would ultimately require surgery. During the time he was on the floor, he registered 10.2 points, 7.2 assists, 6.9 boards and 1.7 steals across 34.2 minutes a night while making 36 percent of his field goal attempts, 30.5 percent of his long-distance tries and 45.1 percent of his foul shots.
To be fair, Ball is still very young, so there is plenty of time for him to improve, but things are not looking too good thus far.