Los Angeles Lakers superstar LeBron James has accumulated a legendary highlight reel throughout his storied NBA career. Now, one upstart blockchain-based company is reportedly making a killing selling The King's highlights since last year.
Per Amulya Shekhar of The Sports Rush, NBA Top Shop has partnered with the league to come up with a platform for sports fans to trade the NBA’s top highlights in exchange for cryptocurrency. As expected, LeBron's career-best plays fetch top dollar and have been raking millions since 2020.
The Lakers champion's sickening poster jam over Nemanja Bjelica in 2019 is reportedly currently worth over $20,000–the highest recorded number in the platform so far. Memphis Grizzlies star Ja Morant's slam over the top of Aron Baynes in December 2019 is also reportedly selling around the same price.
Trading highlight reel clips, meanwhile, is the latest craze in the sports memorabilia world. NBA Top Shop currently sells one of the 25 video trading cards they have at the moment for a whopping $43,313. Now that's a lot of dough for one highlight.
In less than a year since its inception, Top Shot has reportedly already facilitated over $1.3 million in transactions alone–and the selling price of LeBron James' Lakers highlight is just one proof why. Traffic continues to grow with each passing day and the company has reported total revenue of over $10 million so far.
The rise of cryptocurrency has certainly made this possible, with the likes of Bitcoin and Ethereum commonly used as the mode of payment. The growing popularity of NBA trading cards has played a part in this as well and looks like trading top highlights grow even more popular in the coming years.
With that said, expect more LeBron highlights from the Lakers to sell for an insane amount, much like his trading cards.
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