On Wednesday, Los Angeles Lakers star LeBron James and his company Uninterrupted launched the Glass Helmet project, which is designed to empower and encourage young football players.

As James noted when he unveiled the new helmet, it’s purpose is pretty symbolic. Contrary to today’s football’s helmet that covers the athlete’s face, the glass head gear is made to make the athlete be seen and heard.

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LeBron James has never shied away from using his platform to empower athletes and spark change — be it in sports or in the community. The establishment of his ‘I Promise School’ for at-risk children in Akron, Ohio is another proof of that.

James founded Uninterrupted on Christmas Day of 2014 and has since made his friend and business partner Maverick Carter the CEO of the venture. Uninterrupted has already started a variety of projects such as “The Shop” — which first aired on ESPN and was later picked up by HBO — and the Showtime documentary “Shut Up and Dribble.”

It’s unknown what will be the next step for LeBron and Uninterrupted regarding the glass helmet, but it sure looks like the Lakers star is determined to push through the idea no matter how unconventional it may seem.