A cloud of uncertainty still looms over Seattle Seahawks running back Marshawn Lynch's future in the gridiron. However, a new opportunity opened up for him and his brand off the field. The Super Bowl XLVIII champion and sports merchandise retailer Fanatics have recently announced a multi-year agreement to sell BEAST MODE apparel.
The two-time NFL rushing touchdowns leader bared his thoughts on the new partnership:
“Being the first athlete to have this deal with Fanatics is dope,” Lynch said of the deal. “I'm hella honored to be part of their family. They're the best in the biz when it comes to online shopping in this category, and this partnership gives fans around the world the ability to proudly rep the BEAST MODE brand and gear.”
This marks the first time Fanatics will work on a branded e-commerce business in collaboration with an athlete, celebrity, or influencer. BEAST MODE gear and other licensed products can still be purchased by fans on Marshawn Lynch's official merchandise at BeastModeOnline.com.
In addition to his partnership with Fanatics, the five-time Pro Bowler will also donate a portion of his merchandise sales to the Fam1st Family Education organization which promotes education and building self-esteem for underprivileged youth throughout the United States.
The UC Berkeley product is currently a free agent and has not yet confirmed if he will play in the upcoming 2020 season. Regardless of the uncertainty, he will still be leaving a legendary career behind him if he ultimately decides to hang his cleats for good.
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