Mark Cuban is known to be an innovative owner in the NBA — he has always tried to stay ahead of the curve with the Dallas Mavericks. After allowing fans to purchase merchandise with Dogecoin, Cuban announced with excitement on Twitter that the Mavs have completed 20,000 Dogecoin transactions.

https://twitter.com/mcuban/status/1368276718860046339?s=20

It was revealed earlier this week that Mark Cuban, the “Shark Tank” star, would be allowing fans to use Dogecoin as a means of purchasing items of the Mavericks. Dallas became the first professional team to permit Dogecoin as a way of paying for merchandise.

It is the kind of innovation for which Mark Cuban gains publicity and keeps his name in the headlines. The publicity flowing from such actions could be viewed in some quarters as being almost as valuable as the innovation itself. Critics would likely point out that Cuban isn't the initial formulator of a lot of ideas so much as he knows when to ride the wave and identify the entities which are taking off in other sectors of American life.

Mark Cuban unveiled that the Mavericks have already done more than 20,000 Dogecoin transactions, making them the largest Dogecoin merchant in the world. The longtime owner in Dallas went on to try and convince others to make purchases with Dogecoin to raise the value of the stock to $1.

Back in May of 2019, Mark Cuban became one of the first teams to allow Bitcoin purchases for team products. The same crypto payments company that has handled the purchases involving Bitcoin will be handling the purchases involving Dogecoin.

Ever since Dogecoin became an internet sensation, Mark Cuban has been an advocate of the crypto stock.

While it remains a meme on social media, Mark Cuban believes there's no harm in investing in a stock as cheap as Dogecoin, which has yet to eclipse the $1 plateau.

Nevertheless, it appears the decision to give fans a chance to use Dogecoin to purchase merchandise is panning out for Mark Cuban.