Kobe Bryant and his AAU team made an appearance at a WNBA game on Sunday.

According to espnW’s official Twitter account, Bryant and his team were at the Los Angeles Sparks vs. Las Vegas Aces game on Sunday.

The 40-year-old Bryant has been promoting youth sports development programs since he retired from the NBA three years ago.

Bryant launched the Mamba League, a basketball camp for children who are eight to 10 years old, in 2017. “I like seeing kids get better,” he said in the league’s promotional video (via Bleacher Report’s Andrew Gould).

Bryant has been a staunch critic of the Amateur Athletic Union (AAU) basketball for years. The organization’s approach to youth basketball fundamentals hasn’t impressed him, per ESPN’s Baxter Holmes.

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I hate it because it doesn’t teach our players how to play the right way, how to think the game, how to play in combinations of threes.

I think everything is a reward system. I think the coaches who are teaching the game are getting rewarded in one fashion or another. It’s just a showcase. I think it’s absolutely horrible for the game.

Bryant also told Holmes he’s fortunate he grew up in Europe. He grew up learning the fundamentals and basics of basketball in that part of the globe.

Bryant also launched his Mamba Sports Academy, a multi-sport training facility, in December 2018. Its featured programs include NBPA summer camp, summer youth camps, basketball tournaments, adult 4-on-4 beach volleyball league, Mamba Esports, and the Jeff Lewis Sports Photography Bootcamp, per its official website.

Apparently, showing youngsters (including his daughter) the WNBA game is Bryant’s way of spreading the gospel of basketball.