The NBA's most famous commercial amongst younger fans is “Jingle Hoops” from 2013. On Tuesday, the league unveiled its first official recreation of the hit advertisement.
The original “Jingle Hoops” commercial famously starts with the Bulls' Derrick Rose telling the Thunder's Kevin Durant to “tune it up,” referring to making a shot and ringing the bells tied to the nets. Rose and Durant are revealed to be alongside the Warriors' Stephen Curry, the Rockets' James Harden, and the Lakers' Steve Nash. The five make baskets on five different rims to the tune of “Jingle Bells.”
The original NBA commercial sparked debate of whether or not the video was real, with the production team eventually revealing they used a green screen and other trade secrets to convince viewers. But this time, the advertisement doesn't look real at all. And it's on purpose.
The spot is fully animated and features Jayson Tatum in Rose's role and Luka Doncic in Nash's, with Durant, Curry, and Harden reprising their original roles. Fans took to X, formerly known as Twitter, to voice their opinions on the revamped commercial.
Sports social media personality Frank Michael Smith said the video was a “good effort” but lacked the touch only humans can bring.
The NBA just dropped their newest "Jingle Hoops" commercial for Christmas Day
While this was a good effort, we are still waiting for them to recreate the real one with the new era of players… pic.twitter.com/faKVhiVaNl
— Frank Michael Smith (@frankmikesmith) December 10, 2024
One Mavericks fan saw the commercial as the continuation of an unfortunate trend across the corporate landscape.
Article Continues BelowNo need for real people anymore. Make everything with AI.
— 🅰️©️ AC (@AyeCeeGreer) December 10, 2024
This Bucks fan took the lack of Giannis Antetokounmpo's inclusion very seriously. The user clarified they know the Bucks' superstar was not included because Milwaukee does not play on Christmas, adding that their point was that they should be.
Tyrese Maxey Over Giannis?? LMFAOOOO no wonder why they numbers are low
— 𝔹𝕦𝕔𝕜𝕤ℍ𝕠𝕠𝕡𝕤 (@GiannisOwnsYou3) December 10, 2024
This Lakers fan had the funniest comment of all, if you don't think it was too “fowl.”
remember when it was real players, not wallace and gromit
— HBO Bass Laker Fan 💜💛 (@maxthatbass) December 10, 2024
Fans seem to view the animated effort to bring on nostalgia for highlight reels dominated by players like Rose and Blake Griffin as disingenuous. PrizePicks recently remade the “Jingle Hoops” commercial as well, opting to do it live. The spot starred Joe Budden and internet stars such as Druski, and Sketch.