There as a strange moment during the Super Bowl LII broadcast. No, it was not the New England Patriots losing the game. There was a span of about 29 seconds where the screen went black. For a game that sells advertisement time at $5 million per 30-seconds, that was an expensive blackout.
So— what happened? As it turns out, it was nothing big. It was just a simple glitch caused by a momentary equipment failure. ESPN sports reporter Darren Rovell shared the news from NBC Sports during the game on Twitter:
NBC Sports on 29-second cut to black during commercial time in some markets: "We had a brief equipment failure that we quickly resolved. No game action or commercial time were missed."
— Darren Rovell (@darrenrovell) February 5, 2018
That was it. No big deal. The Super Bowl didn't blow up. We weren't attacked. The missile that missed Hawaii didn't find it's way to Minneapolis. No harm done—but fuel for every Twitter comedian watching the game:
Article Continues BelowThis black screen commercial is fantastic
— John Podhoretz (@jpodhoretz) February 5, 2018
That 30 seconds of dead air made me think another missile was coming from North Korea. #superbowladscares
— Eric Deggans at NPR (@Deggans) February 5, 2018
Pretty bold to air the Vikings NFC title game highlights on that last commercial break
— Brandon Warne (@Brandon_Warne) February 5, 2018
https://twitter.com/ByTimGraham/status/960312216997236736