REPORT: Washington, Dan Snyder ‘under immense heavy pressure’ after Nike’s move
The pressure is mounting on Dan Snyder and the Washington Redskins to change the name of the franchise.
Per a source speaking to The Athletic, Nike will not feature any team gear from the franchise until “Redskins” is changed. As a result of the added pressure and the quickly approaching season, Nike officials expect a name change is imminent to give them time to create new jerseys — both for the players on the field and for fans.
“For us to make uniforms, yes, it would have to be something now. My understanding is…Dan Snyder is under some heavy immense pressure,” the source said.
This is a bold strategy by Nike, basically forcing the Snyder’s hand. After years of refusing to change the “Redskins” name, Snyder has finally agreed to conduct a “thorough review” of the moniker to determine what the franchise’s next step will be.
This decision is presumably due in no small part to mounting pressure by Nike, along with other major sponsors threatening to pull out of their deals with the franchise. This proves once again the old adage: if you want to make a business change you have to hit it where it hurts, their wallet.
It is still uncertain how quickly the pressure will force Washington to make the “Redskins” change and what the new name will be. Various names have been put out as options, such as the Redtails, Warriors and Monuments. The oddsmakers in Vegas have some wacky favorites, with the Washington Presidents being the favorites at +300.
Nike has not made any official statement on the matter, but it will be interesting to see what they will do if a decision is not made in time to change the jerseys for the 2020-2021 season, both in regards to the store and, most importantly, the actual jerseys on the field for the team. The sports apparel giant official doesn’t seem to be worried about this possibility, however, due to their pressure on the franchise.