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Joel Embiid wants ‘Trust the Process’ trademark even if Sixers has pending application

Joel Embiid

Philadelphia 76ers center Joel Embiid isn’t one to back down from a challenge on the court, and perhaps that’s because the Sixers star is officially all in on trusting the process.

However, it appears that he’s also not worried about challenges off the court, even if they involve going up against his own franchise.

The “trust the process” phrase has been synonymous with the Sixers over the years, which has apparently led to both the organization and Embiid going after the trademark for the popular phrase.

Josh Gerben, founder of Gerben Law Firm, took to Twitter on Friday night to share some interesting info regarding the battle between the two sides for the trademark.

The most amusing part of the whole thing? The fact that Embiid wants to go as far as producing non-alcohol beverages and even toys while using the “trust the process” lingo.

ESPN sports business reporter Darren Rovell followed up Gerben’s tweet with one of his own, which included the tidbit that the Sixers had officially declined comment on the matter.

Now, let’s think about this for a second. In a battle between the Sixers and Embiid, which side would NBA fans love to see gain control of the phrase?

That answer is easy: Joel Embiid.

Given his hilarious efforts on Twitter, it feels like Embiid owning the phrase over the Sixers would be pure gold.

Joel Embiid would probably spend his entire offseason building the “trust the process” brand, and it would help him start preparing for retirement down the road since there’s no doubt that plenty of money would be earned.

So, who you got in the “trust the process” battle?