Though it took them nearly two seasons to dive in, the Oklahoma City Thunder have announced a jersey patch deal with Love's Travel Stops & Country Stores, ensuring that all 30 NBA teams are now sponsored.
The Thunder have reached a four-year agreement with Love's Travel Stops & Country Stores, an Oklahoma City-based national retail chain, the team tells ESPN.com. The company, founded in Oklahoma in 1964, will have its patch debut on Thunder jerseys during Saturday night's nationally televised game against the Golden State Warriors.
Love's was one of the Thunder's original sponsors when the team moved to Oklahoma City in 2008, and has maintained deals with the team in all 11 of its seasons there. It sponsors the popular in-arena Kiss Cam, and serves as the namesake for the third level in the Chesapeake Energy Arena — Love's Loud City.
According to ESPN, Love's and the Thunder designed a custom logo for the new patch deal, which is to be sewn on the upper-left portion of the chest. And though it is believed to be among the top 10 in average annual value, the two parties would not disclose the financial details of this new arrangement.
The Thunder (42-27 and 5th in the Western Conference standings) will be back in action on Saturday night, when they'll serve as hosts to the Golden State Warriors. Tip-off inside Chesapeake Energy Arena is set for 8:30 p.m. ET, with ABC having live broadcast coverage.
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