The Jordan Brand has long been one of the top sneaker and apparel manufacturers in the world. Their family of talented athletes vary across multiple sports are are the best in the world. One of them is Oklahoma City Thunder star point guard Russell Westbrook, who has been their sponsored athlete for a lot of years now.

That said, Westbrook was recently given his first signature sneakers called the Why Not Zero.1s which was released just last month. To help increase its sales and let the residents of Los Angeles know that the reigning MVP will be there this weekend for the All-Star festivities, a huge poster of him took over L.A. Live that sits just in front of Staples Center, complete with the Jumpman logo.

The year 2017 has been a great one for Westbrook, as he became the first player in 50 years to average a triple-double through an entire season, leading to his first MVP Award. He also proved that he can lead the Thunder to a winning record, and the playoffs despite losing Kevin Durant in the previous free agency. With his own signature shoes, it definitely grows his brand further and makes him even more popular in today's NBA.

It's also fitting that he has his poster in L.A. being a native of Long Beach, where he was born and raised, and even starred for UCLA back in his days in the NCAA. He has always been proud of his roots and doing things his own way, which his shoes represent as well.