While there are some who believe that the Golden State Warriors have already reached their peak and will be moving towards a downward trajectory within the next couple of years, team owner Joe Lacob recently revealed that he is personally far from done in terms of tapping the full potential of the franchise.
Speaking to Ethan Strauss of The Athletic, Lacob explained that in his mind, this is a three-phase process.
“To be honest,” Lacob begins, “I will just leave you with this. I will say that, I look at this as a three-phase process, the Warriors, this whole exercise.”
“We bought the team with the intent of building a championship basketball team, turning the Golden State Warriors from a not-so-successful basketball franchise into a very successful one. That’s Phase 1.”
The 63-year-old then went to elaborate on Phase 2, which is all about making the most profit out of the brand.
“Phase 2? Make it a good business,” Lacob exclaimed. “It wasn’t a good business before. I know people like to say it was, and maybe it’s because it wasn’t a good basketball team, but we’ve obviously brought a lot of great management in here. We’ve done a good job, we’ve created a very good business, we provide our customers with great value, I think. And we’re one of the better businesses in the NBA.”
Finally, Lacob pointed out that the final phase involves revolutionizing the business model of NBA team by bringing it to new territories that have never been ventured into in the past.
“Now, the question is, what do we do with it all then?” he says. “And I call that Phase 3. At some point, we’ll talk about that, but I want this to become more than a basketball team. I want it to become a sports entertainment, media and technology company. It’s not just a team. That will become clear over the years. You can see, we’re into eSports, which is related. We’ve got some other things that we’re working on as well. Utilize the management that’s here, utilize the resources we have, utilize the brand that we have, to turn this into something a little bit bigger. But I think that’ll all become obvious later. Right now, we’re trying to get this arena open.”
Lacob is truly a visionary in every sense of the word. His foresight is second to none, and based on his narrative, it looks like the Warriors are going to be a household name for years to come.
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