Businesses across North America have not been doing well during the third quarter of this year, as it has been reported that their total revenue has gone down by 12 percent. That includes one of the biggest shoe and apparel manufacturers in the world, Under Armour, who have lost 5 percent of their revenue in those three months.

However, their CEO has shared good news for the company, following the release of Golden State Warriors star guard Stephen Curry’s latest signature shoes, the Curry 4s. Kevin Plank announced that there is currently an “incredible” demand so far for the footwear, according to ESPN’’s Darren Rovell.

This is definitely good news not just for Under Armour, but for the other giants in the shoe business as well. It gives them hope that the difficult times they are currently experiencing will not last long, and that they could possibly see an increase in revenue soon.

It remains to be seen how many pairs of the Under Armour Curry 4s will actually be sold, but for now, all their employees could only hope that their CEO's claims will hold true. Should it indeed be the case, it will only mean that more revenue can be expected for the company in the next quarter, as well as the continuous growth of Stephen Curry's popularity.