The Los Angeles Clippers made their plans to win now known when they made an aggressive play to acquire Paul George from the Oklahoma City Thunder while also signing Kawhi Leonard in free agency.
However, as the Clippers look to take up the mantle as the new basketball team to watch in Los Angeles, they are also looking toward the future.
Clippers owner Steve Ballmer recently revealed the organization's tentative plans to move into a new arena in Inglewood, and Ballmer alluded to other changes that could be made down the road.
According to Bill Shaikin of the Los Angeles Times, Ballmer hasn't ruled out the idea of changing the logo and team name by the time the Clippers hopefully settle into their new home in 2024:
And Ballmer would not rule out changing the logo — and the colors, and perhaps even the nickname itself — when the Clippers move into the new arena.
“We have a once-in-a-lifetime chance to really step our identity up another level,” he said. “I don’t anticipate making a change, but we have a once-in-a-lifetime opportunity, and that is the kind of thing you somehow do in consultation with your fans.”
Shaikin also references Ballmer's desire to have a naming rights sponsor replace the Clippers logo that is currently on the top of the new arena in renderings.
Ballmer has been one of the most identifiable NBA owners in the modern era. He has become renowned for his enthusiastic nature–something that was on full display as he introduced George and Leonard this week–and he has made no bones about his desire to surpass the Lakers as the team in Los Angeles.
Should the Clippers live up to the expectation of an NBA championship, an infusion of fandom is sure to follow.
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