Colorado football head coach Deion Sanders is not just pushing past the critics, he is profiting off them. In response to comments made by Colorado State HC Jay Norvell about Sanders' choice of press conference accessories, the Buffaloes leader teamed up with Blenders Eyewear on a new “Coach Prime” sunglasses line.

According to the NFL Hall of Fame cornerback himself, the shades have accrued a staggering $1.2 million in sales after just one day of being on the market. If that is indeed the accurate number, then it puts into perspective how embedded in American sports culture Sanders still is in the year 2023.

Article Continues Below
More NCAA Football News
Tennessee wide receiver Dont'e Thornton Jr. (1) is tackled by Kentucky during a game between Tennessee and Kentucky at Neyland Stadium in Knoxville, Tenn., Saturday, Nov. 2, 2024
Tennessee land explosive ATH with unreal 100m speedLorenzo J Reyna ·
Clemson running back Gideon Davidson (9) takes a handoff from quarterback Cade Klubnik (2) during Spring Practice in Clemson, S.C. Monday, March 24, 2025.
Clemson boosts defense with huge 4-star recruiting win over rival MiamiLorenzo J Reyna ·
Georgia Bulldogs quarterback Gunner Stockton (14) runs with the ball during the second half against Notre Dame Fighting Irish running back Gi'Bran Payne (3) at Caesars Superdome.
Georgia hits new 2026 recruiting claim after landing No. 1 DLLorenzo J Reyna ·
Oklahoma coach Brent Venables walks off the field after the Armed Forces Bowl football game between he University of Oklahoma Sooners (OU) and the Navy Midshipmen at Amon G. Carter Stadium in Fort Worth, Texas, Friday, Dec. 27, 2024. Navy won 21-20.
Oklahoma beats out Deion Sanders, Colorado for 4-starLorenzo J Reyna ·
Oklahoma Sooners quarterback John Mateer (10) throws during the Crimson Combine at Gaylord Family-Oklahoma Memorial Stadium.
Oklahoma football’s John Mateer takes extreme measure to prepare for first season with SoonersPreston Byers ·
Tennessee head coach Josh Heupel during the Orange & White spring game in Neyland Stadium.
Tennessee football laps SEC rivals on recruiting scene with pair of key commitmentsBenjamin Adducchio ·

He has shocked, captivated and disrupted the college football world. No one was quite ready for this meteoric rise. Sure, the former Jackson State head coach (two SWAC titles) brought with him to Boulder a plethora of premium talent, but the idea that Colorado could be one of the most must-see teams in the sport was unfathomable. Countless fans and celebrities are jumping on this accelerated bandwagon.

Anyone who criticizes Deion Sanders or the Buffaloes will be met with the ire of a wide-ranging support system. A sea of Colorado football fans will be wearing his sunglasses for Saturday night's in-state clash with the Rams. It will send a strong message to Norvell ahead. “You don't talk about our guy without dealing with us.”

Now, that is not to call this a cult following. The excitement bouncing off Folsom Field is a sight to behold. This community deserves a taste of success after suffering for so long. But we are truly witnessing how powerful and rapid the Prime Time Effect can be. Not just in football, but in the fabric of society.