The Dallas Cowboys always seem to get their name into the news cycle, even in the depths of summer. Dallas has been in the news a lot lately, mostly covering the contract situations surrounding the team's top players like Dak Prescott, CeeDee Lamb, and Micah Parsons. However, owner Jerry Jones is the latest to make headlines, this time taking a shot at the Cincinnati Bengals during a court trial.

Cowboys owner Jerry Jones recently testified in the ongoing NFL Sunday Ticket trial. During his testimony, he took a cheap shot at the Cincinnati Bengals.

“I am convinced I would make a lot more money than the Bengals,” Jones said, via the Associated Press. “I’m completely against each team doing TV deals. It is flawed.”

Jones was referring to the possibility of the NFL selling single-team streaming packages instead of the current Sunday Ticket model.

Jerry Jones was making the point that teams would make wildly different revenues from single-team packages. Jones is also known to have beef with Bengals owner Mike Brown, so him singling out Cincinnati was no accident.

NFL Sunday Ticket is the subject of a class-action lawsuit that claims the league broke antitrust laws by selling its package of out-of-market Sunday afternoon games at an inflated price. Subscribers also say the league restricted competition by only offering Sunday Ticket through a satellite provider.

Meanwhile, the league claims that it has the right to sell Sunday Ticket under its antitrust exemption for broadcasting.

If the NFL is found liable, a jury could award $7 billion in damages that could become $21 billion because antitrust cases can triple damages.

NFL Commissioner Roger Goodell has defended the league's streaming strategy.

“We sing it from the mountaintops, We want to reach the broadest possible audience on free television,” Goodell said. “I think we are very pro-consumer. Our partners have found ways to build our fan base.”

Will the Cowboys sign a long-term extension with QB Dak Prescott?

Dallas Cowboys quarterback Dak Prescott (4) rushes for a touchdown against Green Bay Packers linebacker Kingsley Enagbare (55) during the second half for the 2024 NFC wild card game at AT&T Stadium.
Kevin Jairaj-USA TODAY Sports

The Dallas Cowboys are in an awkward contract situation with Dak Prescott.

The Cowboys' franchise QB is playing on the final year of a 4-year, $160 million contract extension he signed in 2021. However, there is a sense of uncertainty surrounding the possibility of Prescott signing another extension in Dallas.

Negotiations have been ongoing, and the Cowboys have made statements about how they would like to retain their QB. But no deal has been done yet. This could be because Prescott has all of the leverage.

Prescott's current contract features a no-trade clause, which prevents the Cowboys from moving Dak to a different team against his wishes. Dallas also cannot use the franchise tag on Prescott, further limiting their options.

Dak has no reason to rush. The QB market is constantly reset in the NFL, with Jared Goff and Trevor Lawrence being the latest to earn massive extensions. Each of their deals was in the $50 million average per year range. Prescott could realistically ask for $60 million, considering his sizable leverage.

If the Cowboys are unwilling to pay Dak, he would enter free agency as one of the most coveted players in recent memory.