Elon Musk has begun the purge of blue check marks from Twitter's legacy verified accounts. Now a blue check mark next to a profile signifies the subscription to Twitter Blue for the price of $8 per month. No longer does it confirm who you say you are.
Twitter implemented the blue check mark in 2009 to verify the accounts of high-profile people and groups. Then when billionaire Elon Musk purchased Twitter in October of last year, he shortly after implemented the Twitter Blue subscription. He then tweeted on April 11th that the last day for legacy check marks will be April 20th. Initially, people wondered if it was a joke.
This leaves celebrity figures like Beyoncé, Lady Gaga, Harry Styles, Cristiano Ronaldo, BTS, Kim Kardashian and others with unchecked accounts. The only remedy is to subscribe to Twitter Blue. Although he hasn't used his account since its reinstatement, Twitter still removed the blue check mark of Donald Trump.
Dionne Warwick, singer, actress, and television host, replied in late March upon hearing the news: “I am not paying for a blue check. That money could (and will) be going towards my extra hot lattes.”
The reasoning behind the implementation for Twitter Blue was to generate revenue for the social media platform. The benefits of the premium subscription include the ability to edit a tweet, get prioritized rankings and searches, customize your page, see less ads (there are still ads), have longer character tweets, and of course show the blue check mark. Although it may seem frivolous, it provides benefits to up-and-coming figures like artists and musicians who want their work easier to find.
What do you think about the update?
Beyoncé not playing for a blue check mark is HILARIOUS pic.twitter.com/vlahXUvVbU
— America. America Has A Problem𓆣 (@keyawnce3) April 20, 2023
Obviously, not having a blue check mark is now a sign of elite superiority and trustworthiness. pic.twitter.com/WdpjXsGkjg
— Maggie Koerth (@maggiekb1) April 20, 2023
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