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It's a fresh start for all League of Legends teams and it's no different for the region that reclaimed its top spot. South Korea's LCK league revealed its brand new look a few hours ago and it's very exciting. The LCK is the latest major LOL region to completely rebrand following the LEC's creation and rebranding recently. The look may have changed on the surface but it's the same LCK we all know and love.
New year, new me
A new era, a new #LCK pic.twitter.com/bJNLwUqB27
— LCK (@LCK) January 3, 2021
The team behind the LCK did more than just show off a brand new logo. A short video was released showcasing not only the transition from the old logo to the new one but also how future streams would look. It's a refreshing change for one of the most-watched leagues in the game. The LCK organizers shared a quick overview of their new branding in a statement.
“Our new brand introduces a confident, contemporary design language that signals a bold new era for our league. Our logo captures the confident, sophisticated spirit of our league. Made up of two simple triangles, it represents the past and the future, two sides of the rift—and the powerful outstretched wings of a bird in flight. Our logo pays respect to the precise angles and star-inspired geometry our historical mark.”
The LCK, much like the game of League itself, has been constantly evolving since it birthed a finalist team back in Worlds 2020. League of Legends is boldly stepping into its second decade as a competitive Esport and a rebrand is well-timed.
There are no guarantees if South Korean teams can continue DAMWON Gaming's Worlds win but they'll definitely ride into Worlds in style.
