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No doubt about it: Nintendo has already built a long-lasting legacy in the video game industry. But now the company is laying the groundwork to take the well-renowned brand farther than ever before. It is now exploring content like films and infrastructure such as theme parks. Nintendo revealed a sneak peak into these exciting plans for the future in its Second Quarter Financial Results and Corporate Management Policy Briefing.
Nintendo's plans for the future
New game development
Of course, Nintendo will still be placing a ton of investment in developing new games. After all, the Nintendo Switch turned out to be such a huge hit. Long-time fans have already witnessed no shortage of expansion packs and downloadable content (DLC) to iconic titles like Super Smash Bros. Ultimate. Moreover, they have enjoyed remastered versions of favorites like the Zelda franchise through Game & Watch—including a recent website and high-res art launch as part of the promotions.
With up to $900 million in Nintendo's budget for game development, players can surely look forward to more exciting and high quality games coming around in the near future.
Films and other non-gaming media
But besides the games, the company is also expanding to other revenue streams that fans can definitely start to get hyped about. According to Nintendo's report, about $450 million will be going to non-gaming entertainment, particularly “opportunities that have an affinity with the game business.”
A very likely manifestation of such content would be through videos, particularly following the planned release of a Super Mario film slated for December 2022. While we wouldn't want to get ahead of ourselves, who knows if this means that a sequel to the highly anticipated movie is in the works? Or perhaps standalone music or a Netflix series, anyone? Such media has such a grip on the global audience right now that it wouldn't come as a surprise that Nintendo is also taking a chance down this route.
New stores and theme parks
The video game company allocated the biggest part of the budget—a whopping $2.7 billion—to exciting new facilities. More Nintendo stores will be popping up around the globe. The next one will open in Osaka, Japan in the latter end of next year.
Not only that, theme parks will soon rise and bring fan-favorite characters to life in physical destinations to deliver new levels of thrill and entertainment. Universal Studios Japan already features the Super Nintendo World area, but it will get an exciting Donkey Kong addition by 2024. Continuing on this fruitful partnership, Universal Studios Hollywood is already building a Nintendo-themed area, while plans are in place for Orlando and Singapore.
Nintendo has already established itself as a global brand, but now its presence is growing even stronger. (Nintendo world domination?) With the company reinvesting its profits in further growth, fans can only look forward to more content and new forms of entertainment to come.
