Ferrari star Adam Driver starred in a new hype video for the 2023 Grand Prix.
Start your engines
In a new video shared on Neon's social media pages, Driver is seen standing on a racetrack.
“There's a constant in Formula One,” the Ferrari star begins. “Not who can go the fastest, not who can build the best machine, not who can score the most points, the constant is family.”
FERRARI's Adam Driver introduces the Austin @F1 U.S. Grand Prix. 🏁@FerrariMovie opens in theaters this Christmas. #USGP pic.twitter.com/9x0IlfEtnx
— NEON (@neonrated) October 23, 2023
He continued, “Family is devoted wives with the stopwatch, children following in their parent's footsteps, it's deciding to sacrifice and the pursuit of success. Family is founding a legacy and continuing it. It's support when times are tough — you win together, you lose together, family is everything. Family is Formula 1. The United States Grand Prix.”
This was some clever marketing done by Neon. Ferrari is Michael Mann's upcoming film about Enzo Ferrari and his participation in the 1957 Mille Miglia. Penélope Cruz, Shailene Woodley, Sarah Gadon, Gabriel Leone, Patrick Dempsey, and Jack O'Connell star alongside Driver. The film premiered at the Venice Film Festival in August and will be released on Christmas Day.
Adam Driver became a huge star thanks to his role as Kylo Ren in the recent Star Wars trilogy. But he's had roles in films from legends like Martin Scorsese (Silence), Ridley Scott (The Last Duel and House of Gucci), Noah Baumbach (While We're Young, The Meyerowitz Stories, Marriage Story, and White Noise), and Spike Lee (BlacKkKlansman). He's been nominated for Oscars and has also done ridiculous sci-fi flicks like 65. Next year, Driver will star in Francis Ford Coppola's Megalopolis.
Ferrari will be released on December 25.
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