Miami Heat guard Tyler Herro is set to be the face of a limited-time cereal brand.
The second-year guard gained popularity around the league following a stellar rookie season, even having one of the highest-selling jerseys and being featured in rap songs and memes. Not to mention Herro also dates an Instagram model.
Now, the Heat youngster can add breakfast cereal founder to his growing legend.
Been working on this for a while, & I’m excited to finally share it with you – I have my own cereal ! Make sure you get your HerrO’s Fruit Hoops by clicking the link below. Best part is that a portion of the proceeds benefit the #THerroFoundation , https://t.co/AJR3jR2P5I pic.twitter.com/cP8UKBeacQ
— Tyler Herro (@raf_tyler) February 2, 2021
On Monday, Tyler Herro announced the release of “Herro's Fruit Hoops. A portion of the proceeds will be donated to his foundation.
The cereal is produced with PLB Sports and Entertainment. For over 30 years, PLBSE has created brands for athletes such as Patrick Mahomes' Mahomes Magic Crunch and Josh Allen’s Josh. HerrO’s Fruit Hoops marks the company’s first launch of 2021.
“We have worked with many athletes over the years, but Tyler is one of the most exciting and unique,” PLBSE CEO Ty Ballou said in a statement, per PR WEB. “His commitment to his foundation is one of the main reasons a partnership made sense as it has been a cornerstone of our model for decades.”
Herro, who made the All-Rookie Team last year, is one of the Heat's most popular players. Despite only being in his second year in the league, his fan appeal rivals All-Star Jimmy Butler. During the NBA Bubble, he had the highest-selling jersey in the league.
With Butler out of the lineup most of the season because of COVID-19 and the Heat struggling to find wins, Herro has emerged as a top-scoring threat behind Heat center Adebayo. He is averaging 17.0 points, 6.5 rebounds and 4.2 assists for the 7-13 Miami.
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