Taylor Swift's attendance at the Kansas City Chiefs games this season was a polarizing topic. The discussion raged on from the first couple of games of the season to even Super Bowl LVIII, with some fans excited to see her supporting Travis Kelcie but others hated her appearances at the games for various reasons. One of the reasons why some raged against her appearances is because they said that she was shown on the screen too much.

A casual search of Twitter would show you the complaints that range from media members to NFL fans who think that Swift's attendance at the game is a distraction. Well, interestingly enough, we have data to tell us how long Taylor Swift was actually shown on TV and if her inclusion was excessive.

Per a tweet by Joe Pompliano, Taylor Swift was shown for a total of…54 seconds. Yes, 54 seconds in a four-hour and eight-minute Super Bowl broadcast on CBS. So, Swift wasn't seen on screen for 99% of the game including the 15-minute overtime period.

Related Kansas City Chiefs NewsArticle continues below
Philadelphia Eagles quarterback Jalen Hurts (1) greets Kansas City Chiefs quarterback Patrick Mahomes (15) following Super Bowl LIX at Ceasars Superdome.
NFL owners set to meet about major playoffs change
Joe Burrow, Patrick Mahomes, Jammer Gibbs, Lamar Jackson, Josh Allen, Bo Nix, Justin Herbert, Jayden Daniels, Saquon Barkley, Travis Hunter (Jags gear) all together with Lombardi Trophy front and center.
ChatGPT predicts who will win the next 10 Super Bowls
NFL Buffalo Bills quarterback Josh Allen (17) meets Baltimore Ravens quarterback Lamar Jackson (8) at mid-field after a game at New Era Field.
NFL fans are hyped after 2025 MVP vs. MVP announcement

That's not to say that the 54 seconds wasn't a valuable block of time for Swift. Per Jeremiah Owyang, Swift's 54 seconds on-screen was worth $11.9 million in free airtime. Owyang came to that calculation by identifying the cost of a 30-second Super Bowl ad, which was $7 million. Under Owyang's post, Ray Dargham had an interesting question that he presented to the Twitter/X universe.

“Or did the Super Bowl receive free Taylor airtime,” he mused.

Valid question! However, Taylor Swift didn't stay on TV for long, and according to the game results, she was hardly a distraction.