Lakers’ Anthony Davis’ lack of overall marketability explains absence of signature shoe
Los Angeles Lakers superstar Anthony Davis is one of the best big men in the NBA today. The 26-year old has already accomplished a lot in his seven seasons in the league, being named and All-Star six times and being part of the NBA All-Defensive Team thrice.
Still, it’s quite baffling that a star of his caliber still does not have his own signature shoe line. In a piece from Brett Dawson of The Athletic, Matt Powell, a senior sports industry advisor at the NPD Group, cited Davis’ supposed lack of marketability as the reason for him not having his own shoe.
“Every 12-year-old kid thinks he can be Steph Curry,” Powell said. “There aren’t a lot of 12-year-old kids who think they can be Anthony Davis. The big men tend not to sell a lot of shoes. That’s just a truism of the industry.”
“You look at a guy like Curry with the quick smile and the boyish face and the assassin’s shot, and he’s got the total package,” Powell says. “LeBron is the face of the Nike brand. Harden has his own style and personality. Davis while he’s on the court is an amazing athlete, but I would’t call him a particularly marketable personality.”
Davis, meanwhile, has signed a multi-year shoe deal extension with Nike prior to the 2017-18 NBA season.
He has donned Air Max Dominate shoes with custom features like icons with his name including a unibrow patch, “Chi / IL” hometown and “Fear The Brow” logos.
Davis is currently averaging 26.0 points, 9.1 rebounds, 3.2 assists, 1.4 steals and 2.7 blocks for the Lakers, while also being the frontrunner for the Defensive Player of the Year Award.