Los Angeles Lakers superstar small forward LeBron James is the clear leader on social media among his NBA peers, and it's not even close.
According to Forbes, James has nearly 70 million more followers on social media than the next biggest NBA star, Golden State Warriors point guard Stephen Curry.
LeBron James has around 51 million followers on Instagram and 43.4 million on Twitter. Stephen Curry, meanwhile, has 26.7 million followers on Instagram and 13.6 million on Twitter.
LeBron James has nearly 70 million more followers than the next biggest NBA star (Stephen Curry). But the four-time MVP can’t touch the Greek Freak, Giannis Antetokounmpo, on engagement rate or follower growth. Those metrics for the newly crowned MVP were more than four times higher than the other NBAers in the top five.
Blaze Pizza benefits from promotion from LeBron James to his 116 million followers. James is an investor in the fast-casual pizza business and owns 21 franchises.
James is the clear leader on social media among his NBA peers, but he has some new competition in his own house. His son, Bronny, who is a top-rated 14-year-old basketball player, opened an Instagram account in late May. He racked up 2.9 million followers in two months.
LeBron James will enter his second season on the Lakers in 2019-20. The Lakers acquired star big man Anthony Davis this summer, so the Purple and Gold are viewed as title contenders.
In his first season with the Lakers, LeBron averaged 27.4 points, 8.5 rebounds and 8.3 assists in 55 games while shooting 51.0 percent from the field, 33.9 percent from beyond the arc and 66.5 percent from the free-throw line. The four-time MVP missed 17 consecutive games due to a groin injury he suffered on Christmas against the Warriors.
Had James not sustained that injury, the Lakers probably make the playoffs.
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