Los Angeles Lakers superstar LeBron James is front and center in Nike's latest ad promoting the upcoming national elections.

The sportswear giant is doing its part in reminding every single American of age to go out and vote come November, and their latest promotional video features none other than LeBron himself.

James shared the video on his personal social media accounts:

LeBron James has been very vocal about prompting citizens to participate in the upcoming elections. In particular, the Lakers star has made significant efforts in reaching out to the Black community, hoping to make them realize how important every single vote is.

The King was one of the most prominent voices in the entire NBA, as he used the league restart as an avenue to speak out not only about the upcoming nation elections, but more importantly, against the issue of systemic racism that has gripped the nation.

James' activism in the socio-political sphere has not been received well by everyone. Unsurprisingly, there are more than a few folks who have criticized the Lakers superstar from being too involved. For some, sports is a form of entertainment that should serve as a distraction from political issues.

By raising his voice against social injustice, there are some who think that LeBron is inappropriately stepping out of his realm.

On the other hand, the four-time NBA champ has also been on the receiving end of a ton of praise from those who believe in what he is doing. He is one of the most popular athletes in the world today, and for others, it is commendable that the new Lakers champ is using his status to speak out about his beliefs.