The NBA and WNBA will partner with clothing brand Fanatics to produce cloth face coverings with team logos to help communities that have been impacted by the coronavirus, per Ben Pickman of Sports Illustrated. These team-branded cloth masks will be listed on NBAStore.com and WNBAStore.com. All the proceeds from sales will benefit Feeding America in the United States and Second Harvest in Canada.
This is NBA’s latest effort to contribute to the community amid this global pandemic. Players and owners have made sound contributions within their own communities, as well as a wide-ranging effort from the National Basketball Players Association to spread information.
This initiative is further proof of the NBA being at the forefront of educating fans about sound practices and how to remain safe in these times.
It has been more than a month since the league first halted its season on March 11 after Rudy Gobert of the Utah Jazz became the first player to test positive for the novel coronavirus.
This face-mask product comes following the recommendation from the Centers for Disease Control and Prevention, who advised to wear masks in public to add another layer of safety when going into populated areas.
Fanatics, which makes gear for the NBA and WNBA, has also lent its services to help with the pandemic, converting its domestic factory in Easton, PA to produce protective masks and gowns for medical professionals at the frontline of this virus.
There have been more than 2.1 million worldwide confirmed cases of the coronavirus, resulting in 140,000 deaths. The United States alone has more than 666,000 confirmed cases.
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