Los Angeles Lakers star LeBron James is very vocal about his pride in his son's basketball skills. However, Bronny did something else that made King James have a total dad moment.
The 17-year-old signed a deal with Pants Saggin’ Dezign (PSD), a well-known underwear brand.
After the company and Bronny shared the news, LeBron had to boast about his son's accomplishment. The Lakers star tweeted this Thursday afternoon.
Yessir!!!! Who’s ready for the Bronny collection that’s coming with @PSDunderwear??!!! Well I know I am!! Need those ASAP son! Thank you in advance. Lol. Congrats Young 🤴🏾 #ThekidfromAKRON🤴🏾 pic.twitter.com/Qf9mi8tA69
— LeBron James (@KingJames) February 24, 2022
“Who’s ready for the Bronny collection that’s coming with @PSDunderwear??!!! Well I know I am!! Need those ASAP son!” LeBron went total dad mode in this tweet, including a picture of his son with a pair of his briefs.
PSD is known for partnerships with professional athletes, including Ja Morant, Jimmy Butler, and Chase Elliott.




LeBron, currently with the Lakers, has been on three teams in nearly two decades in the NBA. However, his son became the first in the family to sign a deal with the underwear company. It doesn't seem like James is too concerned about signing a deal himself, but he definitely wants to invest in Bronny's underwear line.
According to TMZ, Bronny is the youngest athlete entrepreneur to partner with PSD.
Bronny is currently a junior at Sierra Canyon High School, where he plays on the private school's basketball team. He is not eligible to compete in the NBA until 2024, following his high school graduation. However, if Bronny does make it to the NBA, his dad said he would leave the Lakers if it meant he got to play with his son.