The Super Bowl has always been an important part of the American experience, and various American companies have also started preparing for their part in this celebrated American tradition.

Fox, the media giant in charge of covering Super Bowl LIV, revealed that all of their 30-second ad slots, which cost from $5-5.6 million, have already been taken.

According to Awful Announcing's Jay Rigdon, this has been the first time in a while that a Super Bowl broadcasting partner didn't have to cram to get all of the slots filled. This means that there will be more time for these ad men to prepare compelling storyboards that will make for memorable commercials.

It's important to note, however, that there will be fewer ad breaks for Super Bowl LIV compared to its previous iterations. This means that there wasn't a lot of slots that needed to be filled after all.

Article Continues Below
More NFL News
Atlanta Falcons tight end Kyle Pitts (8) prepares for a game against the New York Giants at Mercedes-Benz Stadium.
NFL rumors: Falcons’ Kyle Pitts drawing legitimate trade interestBen Strauss ·
Jan 18, 2025; Kansas City, Missouri, USA; Philadelphia Eagles former player and ESPN commentator Jason Kelce reacts before in a 2025 AFC divisional round game between the Kansas City Chiefs and the Houston Texans at GEHA Field at Arrowhead Stadium. Mandatory Credit: Jay Biggerstaff-Imagn Images
Jason Kelce hits USA Flag QB with fiery ‘not the best’ reality checkMike Gianakos ·
Cincinnati Bengals wide receiver Ja'Marr Chase (1) tracks a deep pass as Los Angeles Rams cornerback Jalen Ramsey (5) defends in the first quarter during Super Bowl 56, Sunday, Feb. 13, 2022, at SoFi Stadium in Inglewood, Calif.
NFL rumors: Insider dumps cold water on Rams’ Jalen Ramsey trade pursuitBen Strauss ·
Detroit Lions offensive tackle Penei Sewell (58) carries the ball and runs against Chicago Bears linebacker Jack Sanborn (57) during the first half at Ford Field in Detroit
How ESPN projects Packers, Bears’ chances to beat out Lions in NFC NorthBen Strauss ·
Detailed view of the jersey of Kansas City Chiefs quarterback Patrick Mahomes (15) against the Philadelphia Eagles in Super Bowl LIX at Ceasars Superdome.
Team USA flag football star blasts idea of NFL players in 2028 OlympicsBenedetto Vitale ·
Tennessee Titans quarterback Will Levis (8) exits the field after losing 24-17 to the New York Jets in their home opener.
Steelers rumors: NFL analyst suggests Will Levis trade with TitansBenjamin Adducchio ·

The Super Bowl has always been a landmark sporting event for the American public. Super Bowl parties are one of the most important dates some Americans have on their yearly calendars, and the ads have become a part of the culture.

It's during the Super Bowl season that ad companies become crazy creative and unleash memorable stuff that drives buzz online and turns interested customers to actual sales. There have been plenty of meme-worthy commercials as much as there have been forgettable ones, and this coming Super Bowl looks to add to that lore.

TV viewership on the Super Bowl LIII took a sharp decline, which explains why there were lesser ad breaks for LIV. However, analysts believe that this is a one-off as people will return to TV viewership next year.

If that is the case, the companies that burned a lot of money for their ad spots have the potential of getting high returns for their Super Bowl campaigns.