Video: Stephen Curry appeared on top South Korean variety show
NBA superstars do a lot of media appearances, using the air time to build their own brand. While most of them do it in the United States, some also promote their brand in other countries. Most notably, the region they choose is Asia where players have billions of potential new followers for products with their name on it.
In his recent trip to South Korea, Curry found himself in a popular variety show going up against a seemingly motley crew of basketball players.
It was quite an experience for Korean fans to witness the Warriors superstar’s playful and always game personality. Don’t count on this trip to be the last for Stephen Curry in Korea.