Oklahoma City Thunder guard Josh Giddey could be at risk of losing a large amount of money as the NBA conducts an investigation into social media allegations that he had an inappropriate relationship with a minor. Although no legal action has been taken, Giddey's most lucrative sponsorship deal is reportedly in jeopardy of being severed.
His $40 million agreement with Weet-Bix, a popular Australian cereal brand, could be on shaky ground based on the company's latest online activity. Weet-Bix removed Giddey from its social media accounts while also providing a brief statement on the investigation.
“We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed,” a spokesperson told Code Sports, via the New York Post's Jenna Lemoncelli. Weet-Bix's marketing change is especially conspicuous given that other Australian athletes like No. 12-ranked tennis player Alex de Minaur remain displayed in online promotional campaigns.
The accusations first became known to the public last week via a since-deleted anonymous social-media post. The 21-year-old has continued to play in Thunder games as everyone waits for the NBA to reveal its findings. Giddey and the organization have refused to comment on the investigation.
The No. 6 overall pick in the 2021 NBA Draft has taken a clear step back offensively with the addition of impressive rookie center Chet Holmgren and is averaging 12.1 points per game on 42.9 percent shooting. Even so, Josh Giddey is a deft playmaker and a key part of OKC's young core. ClutchPoints will update you on the situation as more information is made available.
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