Former two-weight UFC champion Henry Cejudo isn't buying the notion of Sean O'Malley being a superstar for the promotion.

O'Malley became the bantamweight champion earlier this month following a second-round TKO win over Aljamain Sterling at UFC 292. It was a long time coming for “Sugar” who had plenty of hype entering the promotion before finally living up to his potential by wearing UFC gold.

With constant comparisons to Conor McGregor, many observers believe big things are in store for O'Malley who could become the new cash cow for the UFC.

Cejudo, however, doesn't see it, especially as he claims UFC 292 only did as many as 350,000 pay-per-view buys.

“Guess what, guys, I have friends at ESPN. I’m not gonna say who but Sean O’Malley [vs. Sterling] did anywhere between 300,000 to 350,000 [PPV buys],” Cejudo said on his YouTube channel (via MMA Fighting). “That’s it. That’s all Sean O’Malley made in pay-per-view buys. Is 350,000 pay-per-view buys — is that a surplus or is that down? The other guy who will probably more likely know is Aljamain Sterling.

“Everyone was projecting that this event was one of the biggest of the year. It’s not true. So, my question is to Sean O’Malley: Do you have that sauce to sell, to be a pay-per-view superstar? Yeah, you just won the belt but you would imagine you’re fighting in Boston against a current champ who has gone down and got wins over legends, how big is the name of Sean O’Malley? Yeah, does he have a following through Instagram? 100 percent. But can he sell pay-per-views?”

It should be noted that official pay-per-view numbers are no longer released since the ESPN deal in 2019, so it's best to take Cejudo's words with a grain of salt.

All that said, “Triple C” is still interested in fighting O'Malley and believes their storylines could give him the edge over a contender like Merab Dvalishvili.

“I would insert my name in the hat to fight Sean, especially with the fact that we’re both from the same city, our gyms are rivals … You’d figure that would be a storyline because they don’t want to give Merab [a title shot],” Cejudo added. “The UFC don’t want somebody that’s just going to wrestle. If somebody’s just going to wrestle then go back to Georgia, man. Even me as a wrestler, I find it boring.

“Could I go in there and just start wrestling everybody to death? Yeah. I wouldn’t be marketable nor would I have fun and I would probably just go back to wrestling.”

While Dvalishvili makes more sense as things stand, O'Malley, however, is targeting a rematch with Marlon Vera next.