Twitch is alienating its partner streamers and content creators. A number of massive changes to the big streaming platform have a lot of its users baffled and concerned. Twitch made a deal with massive music label Monstercat and it has brought strange changes to the platform.
The partnership between Twitch and Monstercat will allow streamers to gain access to affiliate status for a nominal monthly fee. That’s right, streamers can opt for a $5 monthly Monster Gold subscription in order to gain Twitch affiliate status. This is undoubtedly a ploy at getting people to subscribe to a music program by offering a premium Twitch status as bait.
The Monstercat Gold subscription gives users access to the label’s library of songs and they can use purchased songs to play in the background during streams. Prior to this deal with Monstercat, streamers were required to have at least 50 followers, 500 minutes total broadcast time, 3 or more concurrent viewers, and streaming on seven different days. This is $5 fast-track towards being able to earn money off of Twitch. Fans are understandably upset regarding this development.
This seems amazingly unfair to all those folks who have worked hard to get to affiliate but it also feels like it lessens the value of an affiliate status if you can just buy your way in. https://t.co/xoyxaZs3I6
— Kahlief Adams (@KahliefAdams) November 17, 2020
Streamers are feeling miffed about the situation. The addition of a buy-in system effectively negates the efforts of past streamers that reached affiliate status through normal means. Twitch showed its hand by how it’s treating the affiliate status. What should have been a prestigious first step towards successful content creation is now nothing more than a thinly veiled money-making mechanic for the platform.
Twitch streamers may choose to leave the nest due to such a greedy move by the platform.