The comeback fight of legendary boxer Mike Tyson against Roy Jones will be aired on the Triller app instead of the usual sports-media outlets.
The match was claimed to be the highest production value of any fight in boxing history and is already outpacing another blockbuster fight in the Floyd Mayweather vs. Conor McGregor fight back in 2017, via Ryan Kavanaugh quoted by Manouk Akopyan of the LA Times.
Ryan Kavanaugh of Triller:
“#TysonJones will be highest production value of any fight in history. PPV sales is outpacing Mayweather vs. McGregor/Pacquiao. I hope we break all records & do 5M PPV. You’re going to feel like you’re watching a "Rocky" movie—in a real fight though.” https://t.co/huODTyJy5r
— Manouk Akopyan (@ManoukAkopyan) November 28, 2020
A former business mogul himself, Kavanaugh has fought bankruptcy and is looking to rise again after he co-acquired the Triller app in 2019. The video-making and social-networking service was first released back in 2015 but has only gained significant traction recently. The app is poised to rival another fast-rising social media platform in TikTok for the years to come.
The streaming of Tyson's much-awaited fight is available for users to purchase as a pay-per-view event through the app set at a $49.99 price tag, as per Sporting News. Likewise, YouTuber Jake Paul versus former NBA veteran Nate Robinson's matchup will also be featured on the same app.
According to Mike Lu, CEO of Triller, the iconic heavyweight boxer in Tyson personally chose their app as the streaming platform for his fight, via ABC News.
“The way we look at our product: We define cultural moments,” he said. “Obviously we went against all the major [legacy companies], like ESPN. Everyone wanted this, but per our motto — ‘You do you' — we allowed Tyson to express himself on our platform that's all about creating and defining that cultural moment. And that's why Tyson agreed to do it.
The 54-year-old Mike Tyson is putting his 50-6-2 record on the line against a fellow former professional boxer in the 51-year-old Roy Jones who owns a personal 66-9 win-loss tally. The two former world champions will go head-to-head in a fight slated on Nov. 28 set in Los Angeles.