The trend of sports betting becoming ingrained into the sports landscape continues. The Denver Broncos and FanDuel have announced a multi-year partnership, making FanDuel the official sports betting and daily fantasy sports partner of the organization.

The partnership will allow FanDuel to use official Broncos logo on their website in Colorado. The partnership will also allow FanDuel to advertise in Empower Field at Mile High, as well as on local TV and radio stations affiliated with the Broncos.

Live and breathe the NFL?

🚨 Get viral NFL graphics, memes, rumors and trending news delivered right to your inbox with the Clutch Newsletter.

This is the first such deal made since the NFL opened up the possibility in May.

FanDuel Group CMO Mike Raffensperger lauded the Denver fan base and spoke to how the partnership would impact fans.

“Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we're going to take the fan experience in Colorado to the next level,” Raffensperger said. “With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content.”

Broncos Chief Commercial Officer Mac Freeman focused on how FanDuel reaches fans in his statement.

“FanDuel has built a strong reputation as a premier gaming destination for sports fans,” Freeman said. “The ways they smartly reach people through engaging and entertaining content is in line with the Broncos' innovative thinking when connecting with our fans.”

Both organizations hope this partnership pays dividends throughout its duration.