Is blue-collar Buffalo really charging LA and New York level big-city prices for season ticket holders to see their beloved Bills at the new Highmark Stadium? That's the fear, though team higher-ups are keeping financial details closer to the chest than a Josh Allen handoff.

The Buffalo media, including local newspaper The Buffalo News, has been reporting in depth for months on the secrecy involved regarding the purchase of PSLs — or personal seat licenses — for the new Highmark Stadium, currently under construction and set to open for the 2026 NFL season.

PSLs are more controversial for what they don't give you than what they do. They don't guarantee you'll get season tickets — they merely give you the right to obtain season seats. And they're anything but cheap.

Legends, the global consulting firm the Bills hired to sell and market PSLs, claims they are not releasing the PSL prices until season ticket holders tour the team’s Stadium Experience Center in Amherst.

Here fans will get a VR virtual tour of the new Highmark Stadium, and Legends says this is essential to give fans some context before discussing pricing. They insist fans need to hear about everything the new stadium has to offer, which apparently transcends anything like the current seat experience in the original Highmark Stadium.

But all this secrecy has led to rampant speculation and false rumors about PSL pricing. Bills fans are understandably worried that the new stadium will be charging much more for tickets than they already pay.

So what's fueling this concern? Legends also operates the PSLs for the NFL's two newest venues — SoFi Stadium in Los Angeles for the Rams, and Allegiant Stadium in Las Vegas for the Raiders. The Rams and Raiders have each reportedly raised over $600 million in PSL funds since opening in 2020.

Right now, the projected total from PSLs at the Bills' new stadium is $400 million, though that figure could increase as the cost of the stadium continues to escalate.

Plus, in the past four years, pandemic-induced inflation has affected every industry across the globe, and the NFL is no exception.

Owners love PSLs because they help offset the amount of money coming out of their pockets for new stadiums, but fans would argue that so do the state and local taxes they pay for such projects.

And Legends better remember that the cost of living in upstate New York is quite a bit different than it is in Southern California.

The Bills' new stadium is a $1.7 billion project that's receiving $850 million in public funds from New York State and Erie County.

Maybe once general admission season ticket holders get their turn at the Stadium Experience virtual reality tour, their anxieties about PSL prices will die down.

But since the center opened in March, only the wealthiest season ticket holders — from suites and club seats — have been granted tours of the stadium, with general admission holders still months away.

And news of the prices trickling out through the grapevine for these high-level PSLs aren't exactly pretty.

Supposedly, the Bills are asking $50,000 for seats in the Founders Club, the premier second-level club section at the 50-yard-line. If you want to sit in the East Club seats, on the second level that runs the length of the stadium – it's $20,000 for the PSL. And the field club, the lower bowl behind the Bills bench, will run you $15,000 for the personal seat license.

If current club seat owners decide they want to downgrade their seats in the new stadium, they move to the back of the line to purchase them.

With 65,000 current season ticket holders, and thousands more Bills fans on the waiting list for season tickets at the new stadium, that's a pretty long line — and a rather harsh reality check for longtime loyal fans.

There are a number of financing options available if you can't purchase the PSL outright, and it does give you ownership over the seats you ultimately obtain for the thirty-year length of the stadium lease, but the Bills and Legends must tread carefully here.

After all, they're dealing with one of the most fiercely loyal, diehard and suffering fan bases in all of sports. Bills Mafia might be willing to crash through a table for their team, but do they really want to endure a slap in the face over PSL and new stadium seat pricing as well?