Atlanta Falcons team owner Arthur Blank sent out a press release on Tuesday. The press release included thanks to the city of Atlanta, the team's season tickets owners but most pressingly, announced that, for the first time since 2003, the Falcons will unveil a new uniform design.
Blank noted that the new uniforms will be unveiled in April of 2020 and that the team has been working closely with the NFL for the past two years to create a uniform that “represents you and the reflects Atlanta's culture, pride and unity.”
Blank has been the owner of the Falcons since 2002 and also owns Atlanta United, the city's Major League soccer franchise. With an estimated net worth of $5.5 billion, the co-founder of Home Depot is one of the wealthiest owners in the NFL.
And while the Falcons have experimented with the black “dirty birds” uniforms from the 90s, the current uniform has remained the largely same for the 17 years. Atlanta, like every other NFL franchise, has worn “color rush” uniforms from time to time.
In the 18 seasons with Blank under ownership, Atlanta has gone 164-134-1, has made the playoffs eight times and has appeared in one Super Bowl.
This season, the Falcons fell short of the expectations of many. However, after starting the season a terrible 1-7, Atlanta managed to win six of their last eight games to finish 7-9. Still, the Falcons haven't won the NFC South since 2016.
Coming off two straight losing seasons, a new uniform might be exactly what the franchise needs to get back on the right track.