While Pac-12 commissioner George Kliavkoff is keeping quiet on the conference's next TV deal, he does admit that new Colorado football coach Deion Sanders will be great for ratings and the upcoming deal.

Following the Pac-12 Football Media Day Friday, Kliavkoff spoke on the impact Sanders will have on ratings saying, “Our ratings are going to be up this year because of Coach Prime … He’s great for the league. He’s great for Colorado. You can see from where the team was last year to where they are this year,” per Brent Schrotenboer of USA Today.

He then cleverly compared Sanders' star power to two of the world's brightest and most famous pop stars, Beyoncé and Taylor Swift. Both Beyoncé and Swift are multi Grammy winning artists and Swift is currently the most hyped star on tour with her Eras Tour sweeping pop culture and fans alike.

Article Continues Below
More NCAA Football News
Oregon Ducks wide receiver Evan Stewart (7) greets fans following the game against the Wisconsin Badgers at Camp Randall Stadium.
Oregon football’s Evan Stewart sends message after crushing injury announcementJaren Kawada ·
Texas head coach Steve Sarkisian and the Texas players take the field for warm up at Michigan Stadium in Ann Arbor on Saturday, September 7, 2024.
Texas beats Bill Belichick, North Carolina for 4-star DLLorenzo J Reyna ·
South Carolina coach Frank Beamer celebrates after Thursday's bowl victory against North Carolina in Charlotte. Jg Mayobowl 123021 055
South Carolina secures 4-star twins in massive recruitment winLorenzo J Reyna ·
UCLA Bruins head coach DeShaun Foster greets his players after a Bruins touchdown against the Fresno State Bulldogs in the third quarter at Rose Bowl.
DeShaun Foster posts sly reaction after UCLA lands East Coast 4-starLorenzo J Reyna ·
Michigan athletic director Warde Manuel high-fives fans as he walks down the tunnel for warm up before the USC game at Michigan Stadium
Michigan AD Warde Manuel explains revenue sharing planScotty White ·
A Michigan Wolverines cheerleader runs with the M flag after a touchdown during the second half of the NCAA football game against the Ohio State Buckeyes at Ohio Stadium. Ohio State lost 45-23.
4-star CB breaks down recent Michigan football visitScotty White ·

Kliavokoff remarked that only the two acclaimed pop stars could bring more media coverage than Deion Sanders on the sideline. “I think if Beyoncé of Taylor Swift decided to coach, they might glean the kind of media coverage we’re getting from Deion,” per Brent Schrotenboer.

While it's highly unlikely Swift or Beyoncé will be seeing the football sidelines anytime soon as a coach, Sanders impact in drawing attention to Colorado is already notable, even without an official TV deal. Sanders has already gotten Colorado on the FOX “Big Noon” kickoff spot for their first two games of the season against TCU, then Nebraska, per Brent Schrontenboer.

If Sanders is even half as successful with Colorado as he was with leading Jackson State to a 27-6 record, chances are there will be plenty more big televised games to come.