The New York Giants and DraftKings recently announced an exclusive, multi-year arrangement which makes it the Official Sports Betting, iGaming, and Daily Fantasy operator of the team. Giants Chief Commercial Officer Pete Guelli looks forward to the collaboration between the two parties as he announced the new partnership.

“Our enhanced agreement with DraftKings provides innovative opportunities as we look to deliver a best-in-class fan experience,” he said. “DraftKings is the preeminent leader in sports betting and daily fantasy sports and we are excited to be the first NFL team to have an exclusive integrated deal in this category.”

The arrangement grants the sports gaming company to have access to official Giants marks and logos. A first of its kind virtual SportsLounge will also be opened on Big Blue's game days, providing attendees with unique and innovative ways to engage on all DraftKings platforms.

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The Giants turned out to be a primary option for DraftKings with regards to the market that it is located along with football being the most popular sport on the betting platform. DraftKings and the Giants will also work on providing a Free-to-Play Pick ‘Em game that will be available to Giants fans on a weekly basis.

The Giants remain to be one of the most valuable franchises as they ranked in the top 40 out of 700 sports teams for most highly bet franchises by both handlers and wagers. The newly-forged collaboration between the two parties will hopefully generate more fans and create a better fan experience as the NFL season progresses.