If your mind didn't immediately jump to the CW's One Tree Hill upon seeing Travis Kelce and Taylor Swift celebrating the Chiefs' AFC championship crown on Sunday, you'd be forgiven — but for many people the scene caused some serious déjà vu and flashbacks to the popular teen CW drama that ran from  2003 to 2012.

The connection is having a viral moment after X/Twitter users posted photos and videos of Swift and Kelce embracing after the big win, alongside Hilarie Burton's Peyton Sawyer character and Chad Michael Murray's Lucas Scott in a similar pose from an episode of the WB/CW fan favorite One Tree Hill.

The most popular meme shows the images posted alongside one another with the user caption “my mind immediately went here 🥲 where are my fellow one tree hill lovers?”

Article Continues Below
More NFL News
NFL commissioner Roger Goodell at the NFL Draft prospect clinic with Special Olympics at Draft Experience Field at Titletown.
NFL rumors: Mike Florio calls out NFLPA for keeping bombshell collusion ruling a secretBen Strauss ·
NFL commissioner Roger Goodell addresses the media at the NFL Annual League Meeting at The Breakers.
NFL rumors: Bombshell report reveals league encouraged teams to colludeBen Strauss ·
Green Bay Packers cornerback Jaire Alexander against the Miami Dolphins during their football game on Sunday, November 11, 2018, at Lambeau Field in Green Bay, Wis.
NFL rumors: Jaire Alexander considered Falcons, Dolphins before Ravens dealJaren Kawada ·
New England Patriots quarterback Tom Brady (12) and New York Giants quarterback Eli Manning (10) shake hands after a preseason game at Gillette Stadium.
Tom Brady’s WWE-style Fanatics Fest entrance interrupted by Eli ManningGuillermo Guajardo ·
Seahawks head coach Mike Macdonald with Sam Darnold and Cooper Kupp
3 hottest Seattle Seahawks takes takes coming out of 2025 minicampLorenzo J Reyna ·
The Rams have this quartet to fuel the excitement of 2025 post minicamp
4 hottest Los Angeles Rams takes coming out of 2025 minicampLorenzo J Reyna ·

It didn't take long for one of the actual stars pictured in the show image, Hilarie Burton, to weigh in herself, proudly proclaiming “Yes, yes, yes 💖”.

Fans of One Tree Hill of course pointed out that the celebration depicted from the show in the meme were Lucas and Peyton embracing after Lucas' team winning a basketball championship, not a football game. Also, Peyton is a cheerleader, not the biggest pop star on the planet. So it's not an exact case of life imitating art.

Still, the similarity of the Taylor Swift, Travis Kelce Chiefs' celebration moment to the CW classic scene between Hilarie Burton and Chad Michael Murray seems to be causing all the feels for One Tree Hill fans.