VIDEO: Warriors’ Stephen Curry reveals hilarious backstory behind dumping Nike, Adidas in favor of Under Armour
Back in 2013, Golden State Warriors Stephen Curry almost single-handedly shifted the landscape of the shoe game when he decided to sign with Under Armour over giants such as Nike and Adidas. As it turns out, Steph’s eldest daughter Riley had a lot to do with that momentous decision.
Steph had already gone through the motions of nitpicking which brand would best suit him at that point in his career. Nevertheless, he was still in a deadlock. This was when he decided to ask for some help from Riley, who at that time, was just two years old:
“My daughter Riley at the time was 2 and I was down at my agent’s house in LA and we were just kind of messing around,” Curry said, via Dalton Johnson of NBC Sports. “I had a bag full of all the shoes I was wear testing and I was getting to that final hour like, ‘What are you gonna do?’ I was messin’ around and said, ‘Riley come in here, let me put all these shoes around.’ So I had Nike, Adidas, Brand Black and Under Armour shoes. I had them all laying around in the middle of the room and I told her, ‘Go pick your favorite and hand it to daddy.’
“Little did I know, her dramatic self, even at 2, she did the process of elimination,” Curry added. “She didn’t just go for the first one. … She did the first three, threw them across the room, ran over and handed me the Spawn. That was pretty much the end of it right there.”
“She did the first 3, threw them across the room — and ran over and handed me the spawn. That was pretty much the end of it right there.”@StephenCurry30 reveals the assist that helped seal the @UnderArmour deal + more.
— Boardroom (@boardroom) May 19, 2021
Imagine that. Apparently, one of the most groundbreaking decisions in the shoe industry fell into the hands of a two-year-old — quite literally. I wonder how the executives of Nike and Adidas will feel when they come across this bit. As it turns out, they could have had Stephen Curry, one of the biggest superstars in the history of the sport, on their roster had it not been for a random decision made by a toddler.
That’s all water under the bridge now, and over the years, Stephen Curry has propelled Under Armour to become a household name. Steph has a great thing going with UA, so it will only be right for them to show their appreciation for Riley in some form or fashion, right?