As a result of his immense popularity and marketability, James has been paid a lot of money to appear in commercials or become a brand ambassador for various companies.
We’ve already established the 34-year-old’s impressive business portfolio. A big part of that portfolio is the wide variety of endorsement deals and sponsors King James has acquired over the years.
Certainly one of James’ biggest and most lucrative sponsors, the athletic brand fended off competitors Adidas and Reebok for James’ services in 2003 when they offered a 19-year-old James an $87 million dollar contract. In late 2015, the NBA superstar signed a “lifetime deal” with the company that will likely pay him over $1 billion by the time he’s 64.
James signed with the beverage giant in 2003 and promotes Sprite and Powerade — both Coca-Cola products. Recently, James has made appearances in commercials for the new Sprite Winter Spiced Cranberry.
The popular electronic company started by rapper Dr. Dre and bought by Apple in 2014 has sponsored James since 2008. The NBA superstar is often seen wearing the company’s headphones before and after games.
LeBron was one of the initial investors in this California-based pizza chain. The King invested in the company in 2012 and since, Blaze Pizza has become the fastest growing chain restaurant ever according to Forbes. Today, James works as a spokesperson and advocate for the restaurant.
The NBA superstar has been sponsored by the trading card company since his rookie year. The company beat out competitor Topps for James and originally signed him for over $1 million over five years.
State Farm Insurance
Signing a sponsorship deal with the company in 2008, James is accompanied by other professional athletes such as Chris Paul, James Harden, Patrick Mahomes, Aaron Rodgers among others.
Dunkin Donuts and Baskin-Robbins.
These two are combined since Baskin-Robbins is a part of ‘Dunkin’ Brands Inc.’. James signed with the company in March of 2012 where he promotes Dunkin Donuts and Baskin-Robbins in Asia.
James has been a luxury ambassador for Kia since 2014 and has been in several commercials promoting the company and its cars. Kia Motors are also a major sponsor of the NBA as a whole.
The telecommunications giant and James have been partnered up since 2016. It is rumored that James’ sponsorship with the company could end in 2019 or early 2020 however. In 2015, the NBA ditched Sprint and T-Mobile and signed with Verizon in a deal worth approximately $400 million.
In an effort to promote self-driving cars, the technology company signed James to a sponsorship in 2017. The Lakers star has also been used to promote televisions and other Intel products.
The Swiss watch company began sponsoring James in 2011. The luxury watch brand even has a line of watches inspired by James with his name being used in many of them.
The most recent LeBron James sponsor, Rimowa, a luxury luggage brand, added to James’ portfolio in May of 2019. The company’s ‘Never Still’ brand is both inspired by James and features James as a brand ambassador.