Sorry, LeBron James haters, but the Los Angeles Lakers superstar just beat out Michael Jordan for the GOAT title — but not in the way you're probably thinking of right now.

Apparently, LeBron's Lobos 1707 Tequila reigned supreme at the San Francisco World Spirits Competition, where it beat no less than a hundred other different reposado brands. Fittingly, the brand that Lobos beat in the finals was Michael Jordan's Cincoro brand (h/t Boardroom on Instagram):

View this post on Instagram

 

A post shared by Boardroom (@boardroom)

Related NewsArticle continues below
May 14, 2025; Boston, Massachusetts, USA; New York Knicks guard Jalen Brunson (11) fouls out of the game in the second half during game five of the second round for the 2025 NBA Playoffs against the Boston Celtics at TD Garden. Mandatory Credit: Bob DeChiara-Imagn Images
Jalen Brunson passes Kobe Bryant for playoff scoring
Los Angeles Dodgers minority owner and former Los Angeles Laker Magic Johnson arrives at Dodger Stadium for the team’s World Series Championship celebration.
Lakers’ Magic Johnson praises Kevin Durant, makes bold LA wish
Pacers guard Tyrese Haliburton (0) reacts to a made basket
Tyrese Haliburton exchanges texts with LeBron James after Pacers win vs. Cavs

There you have it. It's official. LeBron's Lobos Tequila has been declared the GOAT or the Greatest Of All Tequilas. At least by the San Francisco World Spirits Competition.

I'm pretty sure the Lakers superstar will happily take this win (he actually liked the Instagram post above). I personally haven't had a taste of LeBron James's award-winning reposado, and I have to be honest, all this hype surrounding it is making me want to buy a bottle.

It doesn't come for cheap, though. A quick Goolge search indicates that the Extra Añejo variant is priced at $149.99 for a 750mL bottle. There are two cheaper variations, however. The reposado expression is $47.99, while the joven expression comes with a $49.99 price tag.