Cooper Kupp emerged from out of nowhere to put together one of the best receiving seasons in the history of the NFL last year. Kupp caught 145 passes for 1947 yards and 16 touchdowns, and eventually would go on to help the Los Angeles Rams win Super Bowl LVI.
Kupp rocketed up many lists for top wide receivers in the NFL, including ESPN’s recent list highlighting the top ten wide receivers heading into the 2022 season. Kupp managed to make it all the way up to number two on the list, with only Davante Adams of the Las Vegas Raiders coming in ahead of him.
While Kupp is clearly among the top wideouts in the league, not everyone is buying his production from last season. According to Jeremy Fowler of ESPN, a rival offensive coach said that he believes that Cooper Kupp is more of a product of the Rams offensive scheme, and that when it comes to pure receiving talent, he would take other guys over Kupp.
“I love him, but if I’m drafting pure receivers to dictate coverage and handle any scheme and win matchups, other receivers offer more flexibility. He’s a byproduct of that (Rams) scheme a little bit.”
This is a quite an interesting take considering just how good Cooper Kupp was last season. You can make the argument that he benefitted from playing with a good quarterback in Matthew Stafford, but to declare Kupp a product of the Rams’ offensive scheme in general feels shortsighted.
Kupp struggled with inconsistent quarterback play and injuries early in his career, and while it was surprising to see him put everything together from seemingly out of nowhere last season, it wasn’t becasue of the Rams scheme. Cooper Kupp is a top-tier wideout, and opposing coaches should underestimate him at their own risk.