Bill Belichick’s return to the college sidelines was already headline-worthy, but his relationship with 24-year-old Jordon Hudson has taken the spotlight in ways no playbook could have predicted. Now the 73-year-old UNC head coach is speaking out, brushing aside the noise and making it clear that his priority lies between the hash marks, per TheSpun.

When asked about the recent swirl of controversies during a Tuesday press conference, Belichick kept it short: “It is what it is.” That phrase alone captured his no-nonsense approach to the growing scrutiny surrounding his personal life.

The drama hasn’t exactly been subtle. From reports about Hudson demanding editorial control over a now-canceled Hard Knocks season, to her cutting into a CBS News interview, the off-field distractions have been persistent. Some even claimed Hudson was banned from UNC’s football facilities, though that rumor has been refuted. Add in the couple’s reported engagement and Pablo Torre’s probing coverage of the situation, and you’ve got a media firestorm building in Chapel Hill.

Still, Belichick isn’t budging.

“I’m really focused on doing my job here at North Carolina… that’s my big focus,” he told reporters, emphasizing the need to build a strong team and develop players’ careers rather than engage with gossip.

No Sideline Access for Hudson

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As the questions kept coming, Belichick kept his cool. When asked whether Hudson would join him on the sidelines during games, he cracked a rare smile.

“No, she doesn’t have any role in the UNC football program,” he said, dismissing that speculation before returning to his trademark mantra: “There’s been noise out there about a lot of different things. Our focus is day to day. Getting better. Stacking good days.”

He also touched briefly on his book, The Art of Winning, saying it was a personal endeavor during his year off from coaching. Nothing more.

Bill Belichick’s responses may not satisfy every headline chaser, but they signal one thing loud and clear—he’s not letting the off-field chatter interfere with what he’s building at UNC. Whether the noise fades or grows louder, the Tar Heels kick off their season against TCU on September 1.