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LeBron James hasn't done anything wrong to others, but the way he's been grabbing attention these days is akin to a person that is on the most-wanted list. Every move is scrutinized, from his vacation posts to what happens around his Los Angeles mansion — even his flight path is monitored.
So with all the clues that are being gathered from all corners, the bigger question is where will all these lead to? We're not just talking about his decision here, but also the medium in which his announcement will be conveyed. In 2010, James did it in a much-maligned TV special. In 2014, he announced that he's coming home with the help of Sports Illustrated's Lee Jenkins. This year, however, is expected to be different — again.
Alex Kennedy's HoopsHype may have done us a great favor on which direction to look at for James' decision. He recalled a conversation last year with the four-time MVP's business partner in Maverick Carter.
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LeBron James came up with the idea for UNINTERRUPTED the same day he teamed up with SI's Lee Jenkins to announce his return to CLE. Last year, the WSJ asked Maverick Carter how LeBron would announce a free-agency decision these days. Carter: “100% we’d tell it on Uninterrupted.”
This is indeed a huge move that is sure to create tides throughout the entire NBA. That said, it's hard to believe that such a decision would still be up in the air at this point. James is a genius when it comes to handling the media. He's been like that since he entered the league — save for his The Decision in 2010.
For all we know, he could just be letting all the narratives play out, build as much hype as possible, and strike at the perfect and most opportune time.
That could be hours from now.
