Soon, you'll have the option to stream music in a new way with Roxi.

The Hollywood Reporter states that the UK music streamer has announced plans to expand into the US. It's a company backed by significant influencers, such as Simon Cowell, Kylie Minogue, and Sheryl Crow.

UK music streamer Roxi will be launching in the US soon

Roxi was founded in 2017 and offers “a unique full-catalog music video service — all the original music videos plus over 100 million Roxi virtual music videos.” Plus, it has deals with all major labels.

This isn't your regular streamer. It has quite a few options for music and is set to revolutionize how we listen at home.

They vow to “change the way millions of Americans enjoy music at home with free access to 100 million music videos, hundreds of curated music video channels, music video karaoke, music games, and more.

“Our partnerships with the world's biggest smart and pay TV companies bring free and instant access to Roxi's 100 million music videos on tens of millions of TVs,” CEO of Roxi Rob Lewis said. “Consumers will be able to use their voice or TV remote to instantly play all their favorite music, all in a music video format.”

It's essentially trying to turn televisions into speakers for music and entertainment.

“Music represents 80 percent of listening on smart speakers today; but that's audio-only listening and audio-only is ridiculous on a TV and when there is a TV in every home,” Lewis added. “The TV will overtake the smart speaker as the preferred music player in the home, not only because an audio-visual experience is better in the home than audio-only but also because a TV provides for a much superior browsing experience.”

Get ready for Roxi in 2024, as they are set to launch soon.