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The Atlanta Falcons dominated the headlines during the 2025 NFL Draft. Atlanta made an aggressive move during the first round, trading up to acquire James Pearce Jr. The Falcons stayed in the headlines after defensive coordinator Jeff Ulbrich's son prank called Shedeur Sanders amid his surprising freefall down draft boards. Now the league has issued its judgment on the matter.
The NFL has fined the Falcons $250,000 and DC Jeff Ulbrich $100,000 over the leak of Shedeur Sanders' phone number, per NFL Network's Tom Pelissero.
Ulbrich's son, Jax, took the phone number from Ulbrich's iPad and used it to prank call Sanders during the 2025 NFL Draft.
Jax Ulbrich has since issued an apology on Instagram.
“On Friday night I made a tremendous mistake,” Ulbrich's post says. “Shedeur, what I did was completely inexcusable, embarrassing, and shameful. I'm so sorry I took away from your moment, it was selfish and childish. I could never imagine getting ready to celebrate one of the greatest moments of your life and I made a terrible mistake and messed with that moment. Thank you for accepting my call earlier today, I hope you can find it in your heart to forgive me.”
The prank call occurred during the second round of the 2025 NFL Draft. Shedeur Sanders ended up waiting until the fifth round before the Browns selected him with the 144th overall pick.
Sanders was not the only prospect to receive a prank call during the draft.
Colts tight end Tyler Warren also received a prank call, which he believes also came from Jax Ulbrich.
Falcons will not discipline DC Jeff Ulbrich after son's Shedeur Sanders prank call
The NFL has made its punishment for the Falcons and Jeff Ulbrich known.
Thankfully, it seems that Ulbrich will not face additional punishment from the Falcons themselves after the infamous prank call.
ESPN's Adam Schefter confirmed on Sunday that Ulbrich will not face additional punishment from the team.
“The Falcons will not take any action against their defensive coordinator, Jeff Ulbrich,” Schefter reported. “They are continuing to review their protocols to make sure something like this doesn’t happen again.”
Atlanta hired Jeff Ulbrich in January after firing former DC Jimmy Lake.
Ulbrich spent the 2024 season as the defensive coordinator in New York until he was promoted to interim head coach after the Robert Saleh firing.
Ulbrich will need to make an immediate impact in 2025 or else he could only last one season in Atlanta.
